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Introduction

“If people say your dreams are crazy, if they laugh at what you think can do,.... (pause)  good!” The Nike commercial “believe in something” is a commercial to inspire. It focuses on the determination and the dedication the world should have. It talks about how you can be whatever you want all you have to do is believe.

Purpose

• To persuade the audience to follow their dreams
• Actor and narrator Colin Kaepernick
• He says “believe in something, even if it costs you everything,”
• Colin explains how you need to fight for what you believe in, when he was in the league he challenge the United States. He believed strongly against police brutality, so to protest before one of his games he went to a knee during the national anthem. This sparked lots of controversy throughout the media and eventually caused him to be fired because he wouldn't stop kneeling for what he believed in.
• This makes him a great fit for the advertisement
• Takes place everywhere
• Africa
• Tells refugees to be on the national soccer team
• USA
• Tells kids not to wear obj jersey but him to wear yours
• Europe
• Tells kids to chase their dreams and be the fastest
• Speaks to everyone
• He tells everyone not to act like anyone else because they are special
• Adults
• Tells them to be the best
• Children
• Gives them motivation and pushes them to be great
• The Disabled
• Not to let anything get in their way
• Ends with nike’s trademark
• Just do it
• Music
• Fast pace violin to build up suspense

Ethos - Tries to build sympathy for the company and promote its mission

Pathos- The ad attacks the the pathos aspect by motivating and going into your emotions. Colin challenges you to go deep in your own soul and be the best version of yourself. He emphasizes how to be great you just have to believe in yourself.Colin uses wise words and really brings forth the prompt to follow your dreams.

Logos - Colin uses wise words and really brings forth the prompt to follow your dreams. Colin is a persuasive person and his voice is soothing so when he speaks about greatness the words are stressed.

Effectiveness

• Effective however, spark argument within the brand
• Stock prices went up
• Sales report
• Online sales jumped 25%

Conclusion

Colin Kaepernick tells us to believe in something, even if it means sacrificing everything, just like he did. He gave up his NFL career and since has donated over one million dollars to help kids stand up and push for their dreams. Colin had his time where no one looked up to him, but at the end of darkness their is the light. Colin has reached the light and people are starting to look up to him again. Not as a football star but as a good role model. The final thought Colin leaves us with is” don’t ask if your dreams are crazy, but if they are crazy enough.”